When you crack open a Juice Joint drink, you’re not just sipping juice; you’re tapping into a story that blends hustle, science, and pure creative fire. Co-owner Krystal Hamlett-Lovett didn’t stumble into cannabis-infused beverages; she built them molecule by molecule, vibe by vibe.

It all started in the most unexpected place, a recording studio. When her then-boyfriend (now husband) came home from late-night studio sessions smelling like something only creative energy could justify, Krystal asked the million-dollar question: “What if there was something people could drink instead?” That spark turned into The Juice Joint, a whole new way to chill, uplift, and vibe with flavor and function.

Science in Every Sip

Krystal isn’t just the heart of the brand; she’s the scientist behind it. With a background in biotech and molecular biology, she turns chemistry into craftsmanship. Every bottle follows a “Quality by Design” approach, where Six Sigma precision meets soulful flavor. We’re talking data-driven experimentation, not guesswork. The result? Drinks that taste incredible, hit right, and uplift the wellness game without compromising the vibe.

Flavor is everything here. Too little hemp and you miss the wave; too much and it feels medicinal. Krystal runs real design experiments to nail that balance of flavors that dance, not clash. Some secrets, though, are locked safely in the Juice Joint lab. And we respect that.

Lessons from the Lab (and Life)

Like any brand that’s growing with love and intention, Juice Joint has had its “New Coke” moments. There was a time the team swapped sugar for self-proclaimed “healthier” options and switched to glass bottles because customers asked. The verdict? Mixed. Turns out, some things, like a little sweetness, are part of the feel-good formula. Lesson learned: feedback is gold, but balance is everything.

Then there’s the partnership. Running a business with your spouse means ego-checks and trust falls happen daily. Krystal and her husband thrive by staying in their lanes. She leads in science and product design; he’s all about communication and culture. Together? They make the blend work like their drinks are smooth, complementary, and full of energy.

Juice Joint x CashColorCannabis: Culture in Collision

It’s no surprise CashColorCannabis saw in Juice Joint what we all do: a brand that gets it. The Juice Joint doesn’t just sell drinks; they sell connections. Every bottle carries a message that wellness doesn’t have to be bland or bougie; it can be soulful, flavorful, and rooted in real culture.

We’re proud to vibe together on this journey. From podcasts to magazine features, Juice Joint is shining a light on how Black creativity and plant-based wellness can move the culture forward. Think flavor that fuels wellness, community that fuels creativity, and a brand that means it when they say, “Sip good, feel good.”

Stay tuned because with new flavors, premium wellness drops, and even infused chocolates on the horizon, The Juice Joint isn’t slowing down. They’re just getting juiced up.